Q ‘Pure Instinct’ spring/summer 2012

Q  ‘Pure Instinct’ spring/summer 2012

Q 
‘Pure Instinct’
spring/summer 2012
Photographer : Waroon Kieattisin
Model : Andy Hoy 
Makeup-Hair stylist : Alexandul W.Nasris

The new spring/summer 2012 collection is inspired by today’s society under the idea of ‘survival of the fittest’: The toughest ones survive while the weakest ones will struggle to survive in their own way.This collection consists of 3 main concepts: The ‘Hunter’ concept that reflects the sense of tropical rain forest throughout the uniqueness of graphic designs and earth tone colors indicating the characteristic of the hunter. The ‘Victim’ concept illustrates the weakness of a prey and their natural instinct to survive in the society such as using mood-tones and colors in order to shield themselves. Last but not least, the ‘Survivor’ concept. It depicts the complicated layers of society by using graphic designs and geometric designs considering as the Q unique ability. Furthermore, this Spring/Summer 2012, Q will introduce you many attractive items such as scarf, necklace, bag, rings and many more.The new Q’s Spring/Summer 2012 Pure Instinct Collection uses the high quality materials such as quilt cotton, polyester, linen, hundred percent cotton and silk. It also added up some gimmicks to the clothes using metal and acrylic and also using acrylic and geometric graphics to add up more details to the accessory.

 behind the scene photo when i work :)